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Socially Awkward – Episode 2

Socially Awkward - Episode 2

    UK Privacy - Pinterest DIY Ads - Tesla Patents - Tumblr Native Ads Across Yahoo - Social Media and the World Cup Want us to cover a specific topic next episode? Comment or tweet @inside_social with #sociallyawkward
Which Brand Will Win The Social World Cup?

Which Brand Will Win The Social World Cup?

  The first World Cup that I really remember was in 2002. I happened to be in Hawaii at the time, and I remember setting my alarm and waking my parents up to watch the early matches, which started between 1am and 6am thanks to the time difference. Fortunately, this time around, the matches will kick off at a much…

4 Things Social Marketers Can Do Beyond Brand Awareness And Image

  Are you ready for the next generation of social media marketing--a social marketing world where you can go beyond the brand awareness metrics of reach, fans, and followers, and actually achieve real business results? 70% of marketers use social media primarily for building brand awareness and image. Many think that’s the only thing you can do. Brands focus on…
Socially Awkward – Episode 1

Socially Awkward - Episode 1

  Socially Awkward - Episode 1 This week's topics: Mary Meeker's Internet Trends, Datalogix Raises $45 Million, Omnicom/Twitter Deal, Pinterest API, Uber/Google Driverless Cars   Want us to cover a specific topic next episode? Let us know in the comments!
“The Taiwanese entrepreneurs are coming!”

“The Taiwanese entrepreneurs are coming!”

  “The Taiwanese entrepreneurs are coming!” was exclaimed more than once this morning, as it is always exciting to have guests drop by our office. This afternoon, we were honored to host a group of Taiwanese entrepreneur teams interested in learning more about tech companies in the US and the local entrepreneur community. They had been in Seattle for a…
4 Takeaways from APPNATION NYC

4 Takeaways from APPNATION NYC

  Early last week, Brewster, Inside Social’s CEO, attended APPNATION NYC, a conference full of leaders in the digital and interactive industry. He learned a lot from the speakers, showed off the dashboard in the demo pit, and mingled with many pioneers in the digital space. APPNATION NYC was Inside Social’s first conference showing on the east coast (Brewster was clad in…

Pay-to-Play Social Marketing Alternative: The People-First Approach

  To combat declining organic reach, Facebook said, “get better.” Generally good advice, but not super actionable. Fortunately, we’ve got three insights in this blog post that are. Earlier this year, when brands started realizing that organic reach on Facebook was getting increasingly closer to zero, some lashed out, some shrugged, and others decided to change their social media strategy.…

The Most Native, Native Advertising

  Marketers are expected to spend nearly $3 billion dollars on native advertising this year. And they’re doing it wrong. Ever since they were allowed to be on social networks, brands have been struggling to figure out how to best advertise on them. Over the last few years, traction has been gained with what has been coined “native advertising.” On…

“Per Visit”: A Failing Measure of Social. Give Me Social Efficiency

  Ideally, we would apply the best possible metric to every different piece of media we measure. However, the available tools inevitably lead to some amount of standardization. As a result, like many things in our lives, Google has trained us... in this case that ‘per visit’ is a holy metric of efficiency. Per visit refers to the average amount…

The Social Media Metric We are Too Scared to Measure

  We’ve been told over and over by the talking heads that social media is not a driver of business. Supposedly, it is merely an awareness tool that helps brands stay top of mind, show personality and directly interact with audiences. Well, yes, it is those things. Few will argue against that. But is that really all social can be?…