Archive For June, 2014

7 articles
What Soccer Can Teach Us About Social Marketing

What Soccer Can Teach Us About Social Marketing

  Let me start by saying that I’m a huge soccer nut. I play, I watch, and I read all the analysis. So naturally, I’ve loved the World Cup so far. Plenty of goals, drama, and even some big upsets. There’s also been some pretty impressive media statistics.  According to FIFA, 11.1 million Americans watched the USA beat Ghana on ESPN, a…
Gallup Questions Social Media Marketing’s Power

Gallup Questions Social Media Marketing’s Power

  Social media was supposed to be a gamechanger for marketers. But a few days ago, Gallup released the findings of their survey on the state of consumers in America. Among their findings, was that social media wasn’t a very influential marketing channel. In fact, 62% of respondents said that social media marketing had zero influence on their purchasing behavior…
Walking the Floor at IRCE Through the Eyes of a Customer

Walking the Floor at IRCE Through the Eyes of a Customer

  Last week, Joey and I had the pleasure of attending the Internet Retailers Conference and Exhibition (IRCE) in Chicago. As the largest gathering of eCommerce companies in the world, it was a great opportunity for us to meet customers, learn more about their biggest problems in social, and discover new trends in eCommerce. We watched some really great sessions…
Socially Awkward – Episode 2

Socially Awkward - Episode 2

    UK Privacy - Pinterest DIY Ads - Tesla Patents - Tumblr Native Ads Across Yahoo - Social Media and the World Cup Want us to cover a specific topic next episode? Comment or tweet @inside_social with #sociallyawkward
Which Brand Will Win The Social World Cup?

Which Brand Will Win The Social World Cup?

  The first World Cup that I really remember was in 2002. I happened to be in Hawaii at the time, and I remember setting my alarm and waking my parents up to watch the early matches, which started between 1am and 6am thanks to the time difference. Fortunately, this time around, the matches will kick off at a much…

4 Things Social Marketers Can Do Beyond Brand Awareness And Image

  Are you ready for the next generation of social media marketing--a social marketing world where you can go beyond the brand awareness metrics of reach, fans, and followers, and actually achieve real business results? 70% of marketers use social media primarily for building brand awareness and image. Many think that’s the only thing you can do. Brands focus on…
Socially Awkward – Episode 1

Socially Awkward - Episode 1

  Socially Awkward - Episode 1 This week's topics: Mary Meeker's Internet Trends, Datalogix Raises $45 Million, Omnicom/Twitter Deal, Pinterest API, Uber/Google Driverless Cars   Want us to cover a specific topic next episode? Let us know in the comments!