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What Soccer Can Teach Us About Social Marketing

What Soccer Can Teach Us About Social Marketing

  Let me start by saying that I’m a huge soccer nut. I play, I watch, and I read all the analysis. So naturally, I’ve loved the World Cup so far. Plenty of goals, drama, and even some big upsets. There’s also been some pretty impressive media statistics.  According to FIFA, 11.1 million Americans watched the USA beat Ghana on ESPN, a…

“Per Visit”: A Failing Measure of Social. Give Me Social Efficiency

  Ideally, we would apply the best possible metric to every different piece of media we measure. However, the available tools inevitably lead to some amount of standardization. As a result, like many things in our lives, Google has trained us... in this case that ‘per visit’ is a holy metric of efficiency. Per visit refers to the average amount…

Why Most Social Marketing is Decidedly Average and How to Fix It

  When was the last time you were wowed by any type of social marketing? Whether it be an ad or an owned post, the vast majority of social marketing blends in with its surroundings or is just plain boring. You’d think the opposite would be true given that social channels offer brands an opportunity to show personality unlike anywhere…

Introducing: Me – Marketing Manager and Newest Member of Inside Social

  I’m Jordan, and I’ll be taking over the reins of this blog. I’m a UW grad and a former member of the strategy team at local advertising agency, DNA. In addition to writing here, I’ll be growing the Inside Social brand, bringing you high quality content, and convincing you to work with us. In my experience in the ad…

13 lessons Entrepreneurs Can Learn From Richard Sherman

Note: This post originally appeared in GeekWire. In case you’ve been living under a rock the last week, Richard Sherman has been everywhere in the media. It started when the Seattle Seahawks made a game saving and ultimately winning play to beat the rival San Francisco 49ers in about as dramatic a fashion as possible — an interception in the end zone…

Inside Social Is Part of TechStars Seattle 2013!

          We are excited to announce that we have joined TechStars as part of their Seattle 2013 program. The next few months will be a tremendous opportunity for Inside Social to accelerate and DO MORE FASTER. We are thrilled to be surrounded by the many talented teams that have come from around the world to participate.…
August 5, 2013

Welcome Bryan! Inside Social Just Got Way Stronger

We are excited to welcome our newest member to the Inside Social team, Bryan Short. Bryan is a crazy talented software engineer, joining us from Microsoft. In Redmond Bryan worked on cool projects such as Office, XBox Live and Casual Games. He is a UCLA grad and has the bball chops and knowledge to prove it - John Wooden would…
May 7, 2013

New Digs

Movin' on up!  Oh ya, we moving on up. To a deluxe office in the sky--yyyy. The Inside Social team is happy to announce that we've moved into a new office.  And the view ain't half-bad... You can even do the Seattle version of trainspotting: ferry-watching. As our team grows, it was time to get a bigger space and beauty…
April 16, 2013

New Inside Social Team Member!

The Inside Social team just got stronger with the addition of our newest team member, Asmi Joshi. Asmi is our UX intern and is a current Masters student at the University of Washington in the Human Centered Design and Engineering Program. You can find her on linkedin http://lnkd.in/9DDr-C or check out her portfilio http://www.asmijoshi.com/. Welcome Asmi!  
April 9, 2013
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